What the Jennifer Claire Moore Foundation Professional Rodeo Is
The Jennifer Claire Moore Foundation (JCMF) Professional Rodeo is a family night out in Robertsdale that doubles as a fundraiser for youth mental health. The 28th annual edition ran August 6-8, 2026, at the City of Robertsdale Arena, directly behind the Baldwin County Coliseum. The covered arena means the rodeo runs rain or shine.
The Foundation is a 501(c)(3) nonprofit and a United Way partner agency. It works on prevention, advocacy, education and resource referral for the social and emotional well-being of young people across Baldwin County. Ticket proceeds support its youth mental health programs, including Youth Mental Health First Aid and Peer Helpers PLUS, which operate in more than 50 Baldwin County schools. The Foundation's tagline is "Gathering goodness, spreading hope."
What You See and Do
- Professional rodeo: Bo Campbell Rodeo Productions supplies the livestock and manages the event. Contestants are affiliated with the Professional Cowboy Association.
- Rodeo clown: A professional clown performs for kids and adults, with specialty acts for children.
- Kid's Corral: Games and activities for all ages. In 2026 it moved indoors into air-conditioned space.
- Calf scramble: Open to children ages 6 to 12, held during the rodeo.
- Food: Food trucks serving pizza, chicken tenders, loaded fries, funnel cakes and Italian ice, plus the JCMF Cantina with burgers, hot dogs, sausage dogs, nachos, chips, candy and drinks.
- Vendors: Cowboy hats and official JCMF rodeo merchandise.
The 2026 event also offered more seating, concessions, vendors and activities than in past years.
How the Evening Runs
| Time | What happens |
|---|---|
| 5:00 p.m. | Gates open |
| 5:30 p.m. | Kid's Corral |
| 7:30 p.m. | Rodeo begins |
Tickets and Costs
| Ticket | Price |
|---|---|
| Adults | $18 |
| Children ages 3-12 | $15 |
| Under age 3 | Free |
Tickets are sold online at jennifermoorefoundation.com/rodeo, and the Foundation recommends buying ahead to save time at the gate. In 2026 the promo code HOPE2026 took $1 off individual tickets through July 31.
Sponsors and Supporters
Kind Cafe in Fairhope was the 2026 title sponsor. Baldwin Health and Riverview Turf were Diamond sponsors, and Senator Chris Elliott, the City of Foley and Alligator Alley were Program Champion sponsors. Sponsorship packages for the 2026 rodeo ranged from $250 to $10,000, with benefits that could include VIP seating, parking, advertising, signage and digital recognition. Volunteers help with setup, cleanup, concessions, merchandise, parking and the Kid's Corral.
Where
City of Robertsdale Arena, 19477 Fairground Road, Robertsdale, AL 36567, behind the Baldwin County Coliseum.
Questions
Is it a good event for young kids?
Yes. The Kid's Corral opens before the rodeo, children ages 6 to 12 can enter the calf scramble, and children under 3 get in free.
What if it rains?
The arena is fully covered, so the rodeo goes on rain or shine.
Where does the money go?
To the Foundation's youth mental health programs in Baldwin County, including Youth Mental Health First Aid and Peer Helpers PLUS.
Who can I contact?
The Foundation's marketing director, Madeline Crawley, is the event contact. Questions and ticket sales go through jennifermoorefoundation.com/rodeo and the Foundation's Facebook page.
Official Links
- 28th Annual JCMF Professional Rodeo: date, times and schedule
- Tickets now on sale: prices, food, sponsors and programs funded
- Foundation announces the 28th annual rodeo: purpose and sponsorship
- Rodeo kicks off in Baldwin County: opening night coverage
Other Upcoming Events Nearby
- Alabama Fruit and Vegetable Growers Association Conference and Trade Show
Held each year in Gulf Shores by the Alabama Fruit and Vegetable Growers Association; the most recent dates were February 3 to 5, 2027.
- National Peanut Festival
Held each year in Dothan and tracked on the Alabama Farmers Federation calendar; the most recent dates were November 6 to 15, 2026.
- Alabama Farmers Federation Annual Meeting
Annual meeting of the Alabama Farmers Federation, held in Montgomery on the organization's events calendar for December 6-7, 2026.
- Gulf States Horticulture Expo
Horticulture trade expo in Mobile for Gulf Coast growers, shown on the Alabama Farmers Federation events calendar for January 6-8, 2027.
Mobile, AL | Organizer: Alabama Farmers Federation Official event details - SLE Rodeo and Livestock Week
Southeastern Livestock Exposition rodeo and livestock week at Garrett Coliseum in Montgomery, posted on the Bama Beef calendar for March 19-21, 2027.
Listing checked Nov. 11, 2026 against this source. Details can change; confirm with the organizer.