What the Convention Is
The Florida Cattlemen's Association (FCA) Convention and Allied Tradeshow is the association's annual gathering of Florida cattle producers, held at the JW Marriott Marco Island Beach Resort, 400 S Collier Blvd., Marco Island, FL 34145. The 2027 convention has its core days Tuesday, June 22 through Thursday, June 24, 2027, with additional events on Monday, June 21. It combines business meetings and committee work with an allied trade show, a junior program, auctions and social events. Future conventions are also set for Marco Island: June 19-22, 2028; June 18-21, 2029; and June 17-20, 2030.
Schedule Highlights
Monday, June 21
- Registration 10 a.m.-6 p.m.
- Sweetheart Contestant Meeting, 12:30 p.m.
- FCLA Graduation and YCC Tour Reunion Reception, 6-8 p.m.
Tuesday, June 22
- Opening General Session, 1 p.m.; Sweetheart presentations, 1 p.m.
- Committee meetings at 2 p.m. and 3 p.m.; JFCA check-in 2-4 p.m.
- FCW Ice Cream Social and Cattle Couples Clash, 2 p.m.
- Allied Members' Trade Show Opening Reception, 4 p.m.
- Big Loop Dummy Roping and King of the Reach, 8 p.m.
Wednesday, June 23
- FCA Board of Directors and General Membership Meeting, 8 a.m.
- JFCA General Session, 9-11 a.m.; Youth Appreciation Luncheon, noon
- Cattlemen's Reception 5 p.m.; Cattlemen's Supper 6 p.m.
- NCBA PAC and FL Cow PAC Bull Sale Auction, 8 p.m.
- Junior Dance 8-11 p.m.; Concert and Dance, 9 p.m.
Thursday, June 24
- Past Presidents and Executive Committee Breakfast, 7 a.m.; Florida Brahman Breeders Association Membership Meeting, 9 a.m.
- Volleyball Tournament 11 a.m., followed by the Official FCA Belly Flop Contest; Golf Tournament, 11:30 a.m.
- President's Reception 6 p.m.; Cattlemen's Banquet 7 p.m. (evening attire)
Times are subject to change.
Registration and Deadlines
Members register online by logging in; non-members must join first. Mail registrations must be postmarked by June 1 (PO Box 421929, Kissimmee, FL 34742), and email or online registrations are due by June 5. On-site registration is available while meal tickets last, but on-site prices go up and meal tickets are limited.
Allied Trade Show
- Allied Member registration opens November 2, 2026. Non-members get access 30 days later.
- Booths are assigned first come, first served from completed agreements, and direct competitors are kept apart when possible.
- Move-in: Monday 2-10 p.m. and Tuesday 8 a.m.-noon. Show open: Tuesday 4-8 p.m. and Wednesday 1-4:30 p.m. Move-out: Wednesday 4:30-7:30 p.m.
- Exhibitors must attend the Allied Meeting on Tuesday at 2 p.m.
- Allied Membership dues plus an Allied booth fee cost less than the non-member booth fee.
Auctions
Silent auction proceeds benefit the Florida Cattlemen's Foundation. Items are dropped off Monday 3-6 p.m. and Tuesday 9 a.m.-1 p.m., with bidding Tuesday 1-6 p.m. and Wednesday morning. The live auction features NCBA PAC items such as boots and hunting and fishing trips, and Florida Cow PAC bull sale credits.
Where to Stay
The room block opened November 2, 2026, at the JW Marriott. Call 239-394-2511, press 5 for the resort operator and ask for in-house reservations. Online booking covers standard rooms; suites need a phone call. The group rate applies Sunday, June 20 through Friday, June 25, 2027. Book only the rooms you need.
Questions
Can non-members attend?
Non-members must join before registering.
Who do I call?
The FCA office is 407-846-6221. Pre-sale bids for the auctions can go to Dusty Holley at (863) 287-8591 or Abby Royal at (239) 339-3049.
Is there youth programming?
Yes: JFCA check-in and general session, a Youth Appreciation Luncheon and the Junior Dance.
Official Links
Other Upcoming Events Nearby
- Collier Fair
Collier County's fair takes over the county fairgrounds on 39th Avenue NE in Naples for eleven days each spring. Held each year; the most recent dates were March 19-29, 2026.
751 39th Ave NE, Naples, FL | Organizer: Collier Fair Official event details - Citrus Field Day at Southwest Florida REC
Free morning field day with citrus research tours at the UF/IFAS center near Immokalee. Held each year; the most recent date was April 30, 2026.
- Vegetable Field Day at Southwest Florida REC
Free field day showing vegetable variety and pest trials at the UF/IFAS Southwest Florida center. Held each year; the most recent date was May 12, 2026.
- Greater Jacksonville Agricultural Fair
The 71st Greater Jacksonville Agricultural Fair moved to a new fairgrounds with an Agriculture Barn and competitions in agriculture, horticulture and culinary arts. Held each year; the most recent dates were November 5-15, 2026.
13601 Normandy Boulevard, Jacksonville, FL 32221 | Organizer: Greater Jacksonville Agricultural Fair Official event details - North Florida Fair
Tallahassee regional fair where Madison County and other area 4-H members enter crafts and projects. Held each year; the most recent dates were Nov 5-15, 2026.
Tallahassee, FL Official event details
Listing checked Nov. 11, 2026 against this source. Details can change; confirm with the organizer.