What the Made in Maui County Festival Is
The Hawaiian Airlines Made in Maui County Festival is the largest products show in Maui County. The Maui Chamber of Commerce presents it, with support from the County of Maui, as a place for local makers to meet shoppers, retailers and wholesalers. The county and the Chamber created it in 2014 after Maui vendors were being squeezed out of the Made in Hawaii Festival on Oahu. The first show drew more than 130 vendors. The 13th edition took place November 6 and 7, 2026, at the Maui Arts and Cultural Center, 1 Cameron Way, Kahului.
What Shoppers Find
The 2026 festival had more than 140 vendors and food trucks from Maui, Molokai and Lanai, selling handcrafted goods and specialty foods: jewelry, apparel, ceramics, candles, chocolate, dried fruit, chili oil, kulolo, bone broth and more. Eleven food trucks took part, including Area 50 One, DeRay's Poi Mochi, Pastele House Maui and Taste of Aloha 808. Live music, fashion showcases and interactive experiences for all ages rounded out the show.
How the Days Were Set Up (2025 Edition)
| Day | Hours | Who | Ticket |
|---|---|---|---|
| Friday, Buyers Preview and Exclusive Shopping | 1:30-6 p.m. | Wholesalers and early shoppers, about 2,000 expected | $36 |
| Saturday, Big Shopping Day | 8 a.m.-4:30 p.m. | Open to the public, 8,000-10,000 expected | $9 |
These are the hours and prices published for the previous edition; tickets for the 2026 show were sold through the Maui Arts and Cultural Center at mauiarts.org.
Who Can Be a Vendor
The festival is juried. To apply, a business must be headquartered in Maui County, manufacture its products in Maui County, and meet a minimum 51 percent Made in Hawaii value. Vendors and food trucks both apply online at MadeInMauiCountyFestival.com, submitting photos of products and packaging plus a detailed description of the manufacturing process. A selection committee weighs product mix, quality and creativity. More than 500 businesses apply each year and about 140 are chosen. Applications for 2026 opened in May.
Scale and Results
- Over its first twelve years, the festival welcomed 4,308 wholesale buyers and 109,044 retail shoppers.
- The 2024 show had 133 vendors, 34 of them first-timers, and more than $730,420 in retail sales.
- More than 400 different Maui vendors have taken part since 2014.
Questions
Is it only for Maui County businesses?
Yes. Vendors must be headquartered and manufacture in Maui County, with at least 51 percent of product value added in Hawaii.
Is it open to the public?
Yes. Saturday is the public shopping day; Friday is a buyers preview and exclusive shopping day.
Who do I call?
The Maui Chamber of Commerce: 808-244-0081.
Official Links
- 13th annual festival announcement: dates, vendors, food trucks
- Vendor application announcement: eligibility and process
- Festival overview: venue and vendor criteria
- 2025 festival coverage: hours, tickets, results
Other Upcoming Events Nearby
- Maui AgFest and 4-H Livestock Fair
Held each year; the most recent dates were May 30, 2026, for the 17th AgFest. It combines the Maui 4-H Youth Livestock Show and Auction with chef contests, farmers market, pancake breakfast and CTAHR booths.
- Molokai 4-H Livestock County Show
Molokai 4-H youth exhibit market livestock at Lanikeha Community Center in Hoolehua as part of the Hawaii 4-H summer show season. Held each year; the most recent date was June 6, 2026.
2200 Farrington Ave., Hoolehua, HI | Organizer: Hawaii 4-H, CTAHR Official event details - Maui County Fair
Held each year; the most recent dates were October 1-4, 2026, for the 99th fair. It features rides, food, parade and contests, with agriculture contests held at Queen Kaahumanu Center and adult horticulture paused for construction.
- Maui County Fair Small Animal and Poultry Exhibition
Held each year; the most recent dates were October 1-4, 2026, with awards on October 3. Open to Maui County residents with up to three small animals or poultry entries in separate categories.
Kahului, HI | 808-268-1404 | Organizer: Hui Livestock Poultry Maui Official event details - Maui County Fair Student Horticulture Contest
Held each year; the most recent dates were October 1-4, 2026. Students in grades K-12 enter fruits, vegetables and herbs, with entries dropped off September 30 and picked up October 4.
Kahului, HI | Organizer: County of Maui Official event details
Listing checked Nov. 11, 2026 against this source. Details can change; confirm with the organizer.